Carri Bugbee

Senior Marketing & PR Writer
• Writing & Content
• Marketing Strategy
• Project Management

Blog Posts, Brand Stories, Executive Ghostwriting & Articles

Long-format storytelling is the ideal way to humanize brand messages. You don’t need the hard sell because you have space for background, nuance, and — dare I say it — personality! Executive by-lines (via ghostwriting) are especially effective at signaling industry thought leadership. AI engines trawling for authority in a sea of sameness recognize this as well. Authentic brand stories lead to sticky, semantic trust signals. Make it a habit and you’ll be on your way to becoming an “answer brand.”

Executive Thought Leadership (ghostwriting) •

How Intel Edu and Twin helped Turkish students after earthquake (Executive Ghostwriting)

You never know what can come from a chance meeting. In 2022, I met Asude Altintas Guray at the London Bett Global EdTech conference through mutual friends. Just a few months later, Intel Education was partnering with Twin Science & Robotics, the company Asude co-founded, to support teachers and students in areas that were hit hard by the earthquake in Türkiye.
YPO Impact Awards Profile •

Philanthropist Jim Estill Helps Refugees Begin New Lives In Canada (Magazine Article)

Like many of us, Jim Estill saw the horrors of the Syrian civil war in the media during summer 2015. The shocking images of the small Syrian boy found face-down on a beach in Turkey were broadcast around the world that September. It was a crystallizing moment for Estill. The boy’s family had reportedly been planning to immigrate to Canada when their boat capsized in the Mediterranean Sea.

Estill felt compelled to do something. The Canadian government had already committed to taking in Syrian re
Facebook Education & Yale inspirED blog •

Communities of Courage: Education Leaders at Facebook HQ (Blog Post)

Co-hosted by Facebook Education and the National School Climate Center (NSCC), the Communities of Courage summit brought together leaders from schools, universities, government agencies, education-related nonprofits and advocacy organizations. The goal was to discuss ideas and best practices around creating educational experiences that are safe, inclusive, and engaging for students in P-12 schools.
The Social Media Monthly Magazine •

Social TV Trends: Anthony Batt offers unvarnished view of Hollywood, Madison Avenue & Social TV (Magazine Article)

For those of us who love both television and technology, the momentum of the social TV wave is exhilarating. Tech entrepreneurs are creating new ways to view and share our favorite TV programs. Advertisers are experimenting with more personalized and measurable marketing opportunities. Hollywood is exploring ways to make storytelling a richer experience, occasionally even allowing audiences to become co-creators of entertainment.
The Social Media Monthly Magazine •

Social Media for Thought Leaders & Brand You (Magazine Article)

Social networks and the vast array of other social media sites have changed how all types of people—not just musicians—build their careers. Anyone willing to seek out best practices, work hard to implement them and consistently share useful information can easily build a large following, or even thought leadership. In an era when jobs are in short supply, this can be a game changer.
YPO Ignite Blog •

José Shabot Cherem Makes Education Accessible and Cities More Livable (Executive Profile)

José “Pepe” Shabot Cherem is a serial entrepreneur who has started six nonprofit organizations and more than a dozen for-profit ventures in Mexico City. At age 34, Pepe embodies the notion of a “growth mindset.”

A YPO member who is always finding new ways to improve people’s lives, Pepe creates synergies among his companies, new entrepreneurs and even competitors.