Carri Bugbee

Everybody is in a hurry. Breezy copy with an easy-to-skim layout is essential for busy humans. It’s also a great way to ensure your messages aren’t muddled when machines come a’crawling. AI answer engines look for accuracy, authority, structure and frequency. The days of the “set it and forget it” website are over. And newsletters can be a game-changer — with the right strategy. Of course, you will probably need a savvy writer to keep feeding those hungry bots!