Carri Bugbee

I've created and produced just about every type of marketing and PR project under the sun.

I started my journey as a copywriter and PR gal before I graduated from the University of Oregon School of Journalism — and that was a long time ago.  

Since then, I've worked at ad agencies and PR firms, a TV station, and within large corporate and nonprofit organizations. I've also helped a number of startups and small, local businesses along the way. 

I always lead with strategy and I'm an avid manager of details and deadlines. I’m ready to tackle any challenge.

• Blogs — on corporate domains, LinkedIn, Medium, Facebook, etc.
• “Executive voice” thought leadership (ghost writing) — contributed articles, blog posts, social media updates, live presentations, press talking points and more for high-profile corporate leaders and entrepreneurs
• Social media and community management — text, images, videos, slideshows, reels
• Websites — content planning, organization and SEO copywriting, along with layouts and formatting
• Newsletters (print and digital) for awareness, events, lead generation and more
• Sales support materials — product descriptions and data sheets, pitch decks, promotional flyers, how-to documents
• Case studies
• PR Materials — press releases, biographies, backgrounders, fact sheets
• Video scripts — for voice-overs or on-camera appearances by executives or actors
• Advertising — print, digital display, banners, pay-per-click, etc.
• Broadcast commercials — TV and radio spots
• Collateral — brochures, flyers, folders, etc.
• Event promotions and sponsorship pitches
• App marketplace descriptions and optimization
• White papers (making complicated tech topics accessible)
• By-lined articles — news, advertorials/sponsored content, commentary
• Webinars and presentations — sales support and/or education
• Government relations — lobbying talking points and related documents

• Positioning statements and tag lines
• Key messages for products, services, thought leadership and crisis communications
• Customer personas and market segments
• Marketing plans (long term) and campaign plans (short term)
• Creative briefs
• Media talking points for executives
• Research and analysis — categories, competitors, keywords, content strategies and competitive messaging
• Tracked and reported analytics for websites, ads, social media and press mentions. Used insights to create recommendations for content development, audience targeting and timing of marketing initiatives.

• Managed website and blog development using popular content management tools, such as WordPress, Squarespace, Wix and others.
• Published daily content (words and images/video) across multiple social networks.
• Produced and promoted special events (in-person and online).
• Developed editorial calendars for PR and/or social media.
• Built digital newsrooms using many different platforms (on domain and off).
• Created and managed online advertising and lead-generation campaigns using social networks, META ad platform, Google AdWords and display ad networks.
• Trained marketers, PR pros, executives, government leaders and college students in social media strategies, processes and related tools.
• Managed and directed talent for photo/video shoots and voice-overs.
• Hired and managed vendors for services in graphic design, photography, videography, audio recording, post-production, website development and special events.
• Planned and produced press conferences.
• Set up and used project management tools and trained team members on tools as needed. Those have included Trello, Asana, Monday, ClickUp, Basecamp, Teams and more.
• As a Lean/Agile practitioner, I’m trained in product-focused methodologies.

• Pitched stories resulting in press coverage by local, national and international news outlets.
• Placed stories with client bylines (written by me) in local and national publications.
• Cultivated relationships with journalists and influencers.
• Developed extensive press lists in a variety of business categories.
• Engaged directly with the public and press via social media channels.
• Conducted media training sessions for executives and spokespeople to prepare them for press interviews.

Intel Education: For more than three years, I worked on executive communications, writing as the voice of a global executive. I created daily social media content (words and visuals), built a following for this exec, and engaged with friends/followers. I wrote long-format blog posts for this exec and the manager of Intel’s teacher community. I also created social media kits filled with text, visuals, and instructions for the global education team when they were supporting product launches, live events and trade shows.

UCSF Community Outreach: In 2022 and 2023, epidemiologists, medical professors and doctors at the University of California San Francisco (UCSF) were working on multiple studies to discover causes, prevention and treatment of Long COVID. Community participation in these studies — particularly among marginalized communities that were hit hard by COVID — was essential. I was part of a three-person communications team to help create awareness. I developed the messaging strategy and did all the writing, which required translating complicated medical jargon into easy-to-understand press releases, fact sheets and website copy. I also managed the architecture, design and creation of the Wordpress website. After the template was built, I created the layouts of all the pages and populated them with content, cross-checked all website links, and more.

Facebook Education & Yale partnership — inspirED: This project was to create awareness about lessons and programs for teachers to enhance “school climate” and social-emotional learning in their classrooms. I developed daily, organic social media content and helped manage private Facebook groups. I edited email newsletter copy drafted by Yale experts, created the layouts and managed the email marketing outreach and platform. I attended events at Facebook HQ in San Mateo and Seattle to support those with live social media content and follow-up blog posts. Most importantly, I created and managed a very successful lead-generation campaign to introduce teachers to the program via paid ads and blog posts. I introduced lead-gen concepts to client contacts, created all the content, managed the ads and the budget.

The Nature Conservancy: The seven-state western region of The Nature Conservancy (TNC) initially brought me on to train the communications team on social media strategies, help ramp up new social accounts for several states, and establish related best practices. I ended up working on the team for several months, creating organic content, engaging with friends and followers, managing ad campaigns, and writing long-format content for blogs, newsletters and donor outreach (print and online). I also advised the team on MarTech tools and integrations.

Technology

• Intel Hybrid Cloud
• Jile Software
• Janrain
• Tripwire
• Mentor Graphic
• Vodafone Xone Tech Startup Incubator
• MetroMile

Consumer Apps & Ecommerce:

• KirkmanLabs.com
• Amojee App
• Plotagon App
• MetroMile App
• Ross-Simons.com
• AllRecipes.com

Creative Services, Broadcasting & Video Production

• Matt Roloff, TV Personality
• Sedgewick Rd. Advertising 
• KOIN TV (CBS affiliate)
• Creative Media Development (CMD)
  
• DMS (Direct Marketing Services)
• MIRA Film & Video/The Edit Suite
• Happy Trails Animation

Event Promotions

• Make-Up Artist Tradeshows & Magazine
• Flow Factor Microservices & Cloud Conference
• San Diego Blues Festival
• Social Media Club PDX
• Agile Marketing MeetUp Portland

EdTech & Education

• Intel Education
• Facebook Education
• Plotagon Education
• University of Phoenix
• Education Connection
• Electrical Training Centers in S. California
• University of Phoenix
• Pacific NW Pilates & Teacher Training

Not-for-Profit

• UCSF Medical Center
• YPO International
• IBEW & NECA (Oregon & California)
• Nature Conservancy
• Last Mile Education Fund
• Girl Scouts USA (national)
  
• National Center for Women in Information
  Technology (NCWIT)

Restaurants, Beverage & Hospitality

• Boedecker Cellars
• Travel Oregon
• Lake Tahoe Resort Hotel
• West Cafe
• Besaw’s Restaurant
• Pioneer Place Mall